The Research - Why and How?

R2L is proud to partner with McCrindle, experts in conduct comprehensive research for many not for profits. 

In these times of significant demographic growth, intergenerational transitions, rapid technological advancements and social change, the not-for-profit sector is faced with significant challenges in engaging with the new generations of supporters, identifying the most effective communication mediums and messages, understanding brand engagement and retention journeys of supporters and shaping a culture internally and externally to attract, engage and retain staff.

These trends are impacting the entire sector, and so the Australian Community Trends research study provides the opportunity for the sector as a whole to gain an understanding of the changes and practical strategies to respond.

Through conducting an industry wide study, participating organisations will benefit from the aggregated data which will identify trends and provide a comprehensive framework for understanding the behaviours of Australians when it comes to engaging with not-for-profits. Participating organisations receive their own data which can be then benchmarked against the national data. As well as adding significant breadth and depth to the strength of the research, this collaborative approach to an industry wide study will also provide valuable thought leadership material which will promote the work of the sector as a whole. The combined approach also allows for significant research to be conducted for organisations at a fraction of the price of a standard research project.

In summary, the research will involve 4 stages, as explained by Kirsten from McCrindle. 

  • A Nationally representative survey of 1,500 Australians which covers the key giving behaviours and awareness of organisations.
  • Four qualitative focus groups will be run to expand on the survey findings and to provide greater context for them.
  • A supporter survey will be run of your donors and their perspectives on giving, communication, future engagement.
  • A survey of your internal stakeholders will be run including leaders and staff in your organisation to better understand their position on some of these issues.

Watch McCrindle's Kirsten Brewer explain the methodology: