Barker College and the Baggy Blue Appeal

Barker College and the Baggy Blue Appeal

R2L was approached by Barker College, seeking assistance to become educational leaders in instilling philanthropy as a key feature of the Barker community.  This began with a capital campaign to extensively renovate a war memorial building, turning it into a leading edge educational showpiece.
 
Barker College holds an enviable reputation in academia, sports and creative arts.  As a school they celebrate a culture which embraces diversity.  However, fundraising was traditionally something that happened to one side, typically seen as relevant only to older, wealthy Alumni. The challenge before R2L was to engage a diverse range of stakeholders in embracing philanthropy and build a unique and engaging new campaign - the Baggy Blue Appeal.
 
R2L interviewed a wide variety of people all with a unique perspective and connection to the college.  From here we established the culture bearers and the opportunities for bringing together a rich heritage of tradition and respect with a very modern educational philosophy. 
 
Key platforms within the campaign were an innovative website that brought alive the educational needs of young boys in a fun way.   Ever mindful of the audiences, it remained true to an established brand while breaking new ground.
 
The campaign was held up by SOFII and ADAPE as a model example for its innovation and effective engagement.