R2L's Approach

R2L at work

As an agency, R2L is determined to exceed your expectations. We will work with you to develop strategic marketing, fundraising and communications solutions that drive engagement with your audiences.

There is not a typical size organisation with which we work. What they all have in common is the need to engage an audience with their cause and the products or services they offer.

R2L will work with you to:

  • See challenges as opportunities
  • Increase market penetration
  • Build sustainable income streams
  • Develop key proposition and compelling reasons to be involved
  • Balance acquisition with development and retention
  • Achieve impact with messages and images
  • Be engaged with your supporters, donors and clients

To succeed, R2L will use your knowledge and insights, complemented with the experience of the R2L team. We prefer to work in partnership, helping each organisation reach its desired outcomes and impact.

evaluate think create

Using R2L’s ETC model, we will work with your organisation.  


Review and understand



plan and commit



Communicate and engage