R2L Services

Strategy development

• Builds on vision, mission and values
• Informed by business plan, brand position and organisation objectives
• Integrate marketing, fundraising and communication plans
• Supporter, donor, client and beneficiary focus

Product development

• Single gifts, regular giving streams
• Emergency appeals

Fundraising

• Current and potential supporters
• Campaigns and appeals
• Bequests
• Events
• Trusts and Foundations

Relationship building

• Relevant to life stage of donor or client
• Responsive to audience needs
• Build a community of active supporters
• Create engagement through empathy and understanding

Communications

• Appeals to heart and head
• Compelling messages, multi-channel approach
• Engaging stories and images
• Design that evokes a response
• Focus on audience segments

Research and Evaluation

• Evaluate strategies and campaigns
• Test concepts and ideas
• Seek and understand audience insights