R2L Services
Strategy development
- Builds on vision, mission and values
- Informed by business plan, brand position and organisation objectives
- Integrate marketing, fundraising and communication plans
- Supporter, donor, client and beneficiary focus
Product development
- Single gifts, regular giving streams
- Emergency appeals
Fundraising
- Current and potential supporters
- Campaigns and appeals
- Bequests
- Events
- Trusts and Foundations
Relationship building
- Relevant to life stage of donor or client
- Responsive to audience needs
- Build a community of active supporters
- Create engagement through empathy and understanding
Communications
- Appeals to heart and head
- Compelling messages, multi-channel approach
- Engaging stories and images
- Design that evokes a response
- Focus on audience segments
Research and Evaluation
- Evaluate strategies and campaigns
- Test concepts and ideas
- Seek and understand audience insights